Jean Jullien has injected a little of his famous humour into a campaign for citizenM to launch two of the group’s new hotels in Paris. The French creative has collaborated with London agency KK Outlet to create a series of brilliantly funny and playful animated films, which celebrate everything that makes the hotel brand unique.
The citizenM La Défense and citizenM Gare de Lyon aim to offer affordable luxury in the French capital, which is quite the contrast to what we’ve come to expect from the City of Love – one that perhaps has a reputation for being expensive (and a little uptight).
Throughout the animation you see illustrated characters freshening up in a tropical rain shower, maxing out on their XXL bed, cutting loose in the unstuffy meeting rooms and blissing out in the cloudM Bar. Just some of the “luxurious perks of staying at a citizenM hotel”.
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Author: Katy Cowan
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