By Rob Newton Tune in live to the Google Performance Summit Keynote on Tuesday, May 24 at 9am PT / 12pm ET to hear the latest Ads and Analytics innovations.
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We live in exciting times when technology seems to upend everything as we know, every few years. And nothing has changed consumer behavior and business innovation as much as the mobile phone. People are attached to their phones, tapping and swiping their way through places to go, stuff to buy, and things to do. This presents a tremendous opportunity for marketers to connect with customers in more meaningful, relevant ways. And Google is a key partner for advertisers, providing the media and tools to help you make those connections and measure the results.
To ensure we are building the right products for consumers and businesses all around the world, my team and I make it a priority to regularly visit our ads and analytics customers. Last year, we met with advertisers in India, Japan, China, the UK and Germany, and gained new insights from every country.
For example, in Europe, we learned that universal app campaigns are effective at growing installs across a broad range of app users. Now, advertisers want the ability to reach very specific audiences. In Asia, home to three of the five top smartphone markets, advertisers asked for more control and flexibility on mobile devices for both creatives and bidding. And in every country we visited, we saw customers working hard to integrate data from across their organizations and transform it into actionable insights. Marketers want better data to understand the customer journey across devices, contexts and channels.
We were all grateful for these insights and have been using them to build a whole new generation of Ads and Analytics products. We look forward to sharing many new innovations with you at the Google Performance Summit on Tuesday, May 24, 2016 at 9am PT / 12pm ET.
Posted by Sridhar Ramaswamy Senior Vice President, Ads and Commerce