Art director Paul Sieka at JKR Global asked the pair to rebrand Cidre – Stella Artois with a clean and minimal look based upon the concept of ‘temptation’. The resulting illustrations run across the packaging of the brand’s five flavours: apple, pear, peach (shown above and below), raspberry and elderflower.
Prior to the new look, Stella’s Cidre range was heavily typographic and more aligned with its parent brand. The redesign sees ‘Cidre’ redrawn in looser, more contemporary type, while the new fruit illustrations offer a stylish punch of bright colour.
Earlier this year, Stella’s rather tone deaf, social media-influenced ‘Be Legacy’ campaign sent many fans of the brand pining for its classic work of old – so its good to see some quality illustration and packaging design turning that short-sightedness around.
Read more here:: Kai and Sunny bear fruit for Cidre – Stella Artois