New data from CIRP suggests that iPhone 7 sales suffered as a resulting of having a very similar design to the older iPhone 6 and 6s. The firm says that it led more buyers to opt for an older model in the last quarter.

Despite upgraded features like each new flagship iPhone release, the legacy models accounted for almost a third of iPhones sold in the quarter, the highest percentage since Apple started releasing two new phones each fall in 2014.

There was, however, some good news that helped protect the Average Selling Price (ASP) …

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Author: Ben Lovejoy
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