Designed by PepsiCo Design & Innovation | Country: United States
“In the Year of the Monkey, most brands in China celebrate the upcoming zodiac sign with a tailor-made monkey execution. This limited edition Lay’s packaging celebrates the Chinese New Year by featuring iconic monkey-faces that reinterpret the legendary zodiac sign in a relevant and youthful way.”
PepsiCo Design & Innovation gets the prominent Golden A’ Design Award.
A’ Award and Competitions are proud to inform that the work Lay’s Year of the Monkey Ltd Collection by Erika Lenzi became winner of the renowned Golden A’ Design Award in Packaging Design Category.
The Golden A’ Design Award
The Golden A’ Design Award is a prestigious award given to top 3% percentile designs that has carried out an exemplary level of quality in design. The designs are judged by a panel of three different jury which is composed of Academic, Professional and Focus Group Members. The designs are evaluated with score normalization to remove any biases and are voted on aspects such as functionality, ergonomics, engineering, presentation, innovation, usability, fun details, technology, and any other specific points that could be considered, each of these points are further weighted for different jury groups.
About A’ Design Award and Competitions
A’Design Award and Competitions, aims to highlight the excellent qualifications of best designs, design concepts and design oriented products. A’ Design Award and Competitions are organized and awarded annually and internationally in multiple categories to reach a wide, design-oriented audience. To learn more visit whatisadesignaward.com. For further information about the competition please visit competition.adesignaward.com.
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