Watch This Space is Manchester studio Edit_‘s new brand campaign for Cinema at the Barbican, positioning the venue as the one to watch for the freshest, edgiest, grittiest, sharpest films.

Cinema at the Barbican is a programme of in-house curated seasons, new release films, performances and festivals shown within the world-class arts and learning centre. Following an increase in independent cinemas across London as well as a rise in popularity of home entertainment brands, Cinema at the Barbican required a new brand positioning and campaign to secure and re-establish its position within the market.

Working alongside the Barbican’s design team, Edit_ used its iconic brand to create a bold, simple campaign framing device which put the films at the heart of the creative. It was then rolled out across the venues physical and digital spaces, including posters and an in-house promotional trailer.

Design Director Adrian Newell said: “It’s been great to work with a strong brand such as the Barbican. The internal team there were great to work with and were on board quickly with the idea and campaign we wanted to develop. The overall result is a striking and bold campaign that cuts through the noise of competitive marketing.”

Co-founded by Karen Hughes and Khadija Kapacee, the team at Edit_ is based in Manchester. Clients include the National Portrait Gallery, Chester Zoo and AJ Bell. Find out more: editbrandstudio.co.uk.

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Author:

Andy Mallalieu

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