Not too long ago, ad tech was the darling of the digerati. But while programmatic trends like header bidding continue to gain footing, it’s marketing technology–or mar tech–that’s become the hottest buzzword for brands and agencies alike. Capital investment in mar tech was predicted to total a whopping $2 billion in 2016, according to PitchBook,…
Go to Source
Author: Adweek Staff

Powered by WPeMatico