The Denimhead Shares the Origin Story of His Internationally-Acclaimed Blog
As the founder of Denimhunters and editor of our recent release Blue Blooded, Thomas Stege Bojer is one of the leading resources internationally for all things indigo. Get to know the Danish denimhead in our interview below, or meet him yourself tonight at Unionville in Stockholm.
What is the history behind Denimhunters? How long have you been a part of the project?
To answer the second question first, I’ve been part of the project since day one – I’m the sole founder of Denimhunters. I was spending a growing amount of time researching denim online back in 2010, and my sister-in-law convinced me to start blogging about denim. As no one was doing it in my native language—and possibly because I didn’t feel comfortable enough in English—I chose to do it in Danish. The first iteration of the site was launched in January of 2011 as a hobby project. Less than a year later, I changed the language to English, which meant the site really started taking off.
As Denimhunters quickly spread outside of Denmark, I started getting guest writers on board: fellow denim enthusiasts who also wanted to share their passion. I was in no rush to monetize the blog, and I believe that has turned in to be one of the core strengths of Denimhunters—that integrity. I only talked about products and businesses that I could get behind.
After I graduated from business school in 2014, I’ve been consulting in the denim industry and using my experience to help others run their businesses with more passion.
What was your first pair of jeans like? And when you started to care more and more about jeans, what was the first pair that you bought?
I remember the first pair of pants I bought for my own money. It was the day after my 10th birthday and it was a pair of Freeman T. Porter pants. I believe it might have been twill, but it wasn’t indigo-dyed denim.
When I was in my late teens in the mid-00s, I had a pair of Lee jeans in the Powell fit, which were quite popular at the time. They weren’t selvedge denim, and I think they were rinsed or something when I got them, but that was probably the first pair of blue jeans I had that really made me start asking questions about the fading: I would notice how the color of the jeans changed, but I didn’t quite understand why or how.
When I was in my early twenties, I was introduced to raw denim for the first time. The first pair of selvedge jeans I got were from A.P.C.; they were my gateway drug. I got a part-time job in the fashion store