Mobile has changed the way Australians find plumbers, buy swimwear, and pick out new sofas. They use their phones as personal aides to research and make choices in countless micro-moments throughout the day. For Australian businesses, this means new opportunities to connect through the entire customer journey. This guide will help Australian businesses be there in the moments that matter most. Covering categories from travel to professional services and retail to home services, the guide has new research and actionable steps for businesses and marketers.

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