A market research study by AppsFlyer details the ever-growing mobile advertising world, as $38.9 billion was reportedly spent in 2018, with 34% growth expected by 2020, reaching $64.1 billion, globally.

The study attributes the growth to the fact there are more smartphones than ever paired with an ever-growing app catalogue. Thus, more paid campaigns have resulted in more ad spend than ever.


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Alex Allegro


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