A market research study by AppsFlyer details the ever-growing mobile advertising world, as $38.9 billion was reportedly spent in 2018, with 34% growth expected by 2020, reaching $64.1 billion, globally.

The study attributes the growth to the fact there are more smartphones than ever paired with an ever-growing app catalogue. Thus, more paid campaigns have resulted in more ad spend than ever.

more…

The post Mobile advertising booming with nearly $40 billion spent in 2018, $64B expected by 2020 appeared first on 9to5Mac.

Go to original Source
Author:

Alex Allegro

https://9to5mac.com/wp-content/uploads/sites/6/2017/03/mac1.png?w=32

Powered by WPeMatico