By Eliza Williams

Another week, another lovely new ad from Ikea. This latest spot, created for the Asian market, envisions the Ikea catalogue as a cookbook, from which you can cook up a new kitchen, to your desired specifications.

The spot is from BBH Asia Pacific, the agency behind last year’s hugely popular ‘bookbook’ ad for Ikea, which spoofed Apple’s marketing approach. Here we see a chef putting ‘ingredients’ from the Ikea Metod Kitchen range – including cupboards and fixtures and fittings – into a frying pan, before a perfect miniature Ikea kitchen is served up. Charming and cute, the ad even manages to raise a smile with the obligatory ‘don’t try this at home’ message – nicely done all round.



Agency: BBH Asia Pacific
ECD: Scott Mcclelland
Creative directors: Tinus Strydom, Maurice Wee
Senior creatives: Gaston Soto, Omar Sotomayor
Director: Javier Laurenco
Production company: 4 Humans

Read more here:: New Ikea ad shows how to cook up a kitchen