This morning, a new report is out that Nike will soon be aggressively adding augmented reality into its online shopping process. Users with compatible smartphones will be able to leverage AR within the Nike app to virtually find the right shoe size. Officially dubbed ‘Nike Fit’, this new feature uses a mix of data, algorithms and measurements to help shoppers find just the right-sized shoe. According to Nike and industry research, some 60% of all people wear the wrong size shoes. Nike Fit looks to correct this malfeasance with this slick new augmented reality tech. Head below for more.

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