By David Airey
Contributed by London-based Proxy.
Since 2000, Nolla Nolla has created bespoke furniture and interiors for many of the most exclusive retail, corporate, and residential spaces in Finland. This year they plan to expand throughout Europe.
Nolla Nolla was undergoing a complete reinvention of its business model and product lines. They commissioned us to communicate this new direction with a bold, new brand identity. We needed to build an identity that can credibly offer a high-end alternative to premium furniture brands.
Having invented a new brand concept — the ‘origin of craft’ — we created a simple logo that plays on the letter ‘N’ and the number ‘zero’ — ‘Nolla’ in Finnish. The brand identity is made up of a clean, technical typography style, white space and rigid grid systems. We also directed their new product photography style.
A typographic identity system using Simplon Mono from Swiss Typefaces.
The Nolla Nolla logo cut out of a bespoke piece.
Guideline poster outlining consistent use of the identity through livery, signage and interiors.
Stationery nods to architectural and carpentry heritage.
The website uses typography, a simple grid system, and product photography.
Retail signage and brochures bring the brand to life in trade shows and showrooms.
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Read more here:: Nolla Nolla