By David Airey
Contributed by Yah-Leng Yu of Singapore-based Foreign Policy.
The Papa Palheta Experience Kit is designed to reflect the coffee company’s philosophy, from sustainability to its strong coffee roots. The aim is to take the brand further by incorporating a more unique user experience.
With meticulous consideration of the sensory elements within the kit, a card printed on recycled pulp paper made with blended coffee chaff (an underused byproduct of roasting coffee) prompts the user to repurpose it whether as a bookmark or thank-you card. Add-on inserts like a coffee connoisseur’s tasting notes record sheet; informative brewing guide that suggests the golden water-to-coffee ratio, and a cake recipe card to create the perfect pairing with coffee, encourage the coffee drinker to explore coffee culture.
Using offset, screen printing, and ink stamping, 2,000 kits were produced, with each one distributed along with product purchases from the Papa Palheta website.
Typefaces used include Gotham and Hoefler.
In contrast with the earth-tones of the paper stock, the palette of florescent orange and cobalt blue provides the pop of colour, enlivening the common brown packaging of coffee.
Foreign Policy elsewhere on Identity Designed: Brand Guide: Singapore Edition.
Visit the Foreign Policy website.
Read more here:: Papa Palheta Experience Kit