By Patrick Burgoyne

A drum kit, a gorilla and some classic Collins – it was the commercial that puzzled a nation, outraged quite a few in the business and sold an awful lot of chocolate. In this second episode of a new podcast series under Cannes’ Thank You Creativity initiative, Phil Rumbold, who was the marketing director of Cadbury at the time, and Laurence Green who was a partner at ad agency Fallon, discuss the idea behind Gorilla, why it almost never made it on air and the effect it had, both on Cadbury and on the advertising industry.

And here’s a reminder of the commercial itself:

Find out more about the project here. To subscribe and be the first to know when the next episode is released, visit iTunes.

Series produced by Somethin’ Else

Read more here:: Podcast: the story behind Cadbury Gorilla