June is Pride Month, and since 2016 Apple has shown its support in the form of special edition Apple Watch bands and later watch faces with a rainbow theme. In previous years, Apple Watch display tables in a handful of select retail stores were redecorated with a white backdrop, rainbow Apple logo, and Pride bands. This year, Apple is rolling out Pride displays to stores across the world with a new design and 2019’s Sport Loop front and center.


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Michael Steeber


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