Apple plans to use some of its spare cash to fund original podcasts for its platforms, according to a Bloomberg report. The news comes as the podcast game heats up with competitors like Spotify investing hundreds of millions of dollars in original content projects.

Up to now, Apple has participated in the podcast ecosystem by hosting the de-facto canonical directory of shows, which most third-party apps rely on to find new shows. The directory was free to join and did not require an Apple business relationship.

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The post Report: Apple to fund original content podcast shows as for Apple Podcasts exclusives appeared first on 9to5Mac.

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Benjamin Mayo

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