Apple’s retail stores are the outlet for enthusiasm about Apple products. They’re where top fans gather to be among the first to see new iPhones and Apple Watches. They’re where people come to learn new skills and appreciate design. Rarely in the spotlight themselves, Apple Stores paint the backdrop of every product launch. Yesterday at Steve Jobs Theater, Apple put retail center stage — if just for a moment — to give an update on new initiatives and changes to the store experience.


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Michael Steeber

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