When Robot Food was approached by its client Bulk Powders, one of the UK’s leading sports nutrition brands to design an identity for its latest venture – a range exclusively for women, the team knew that the design needed to truly pack a punch.

Taking cues and inspiration from lifestyle brands and booming gym culture, Robot Food came up with the dynamic name WMN and created designs using eye-catching rose gold against a clean, white backdrop. Pastel accent colours help with navigation for an eclectic range that includes Daily Protein shakes, Active WMN multivitamins and Radiance Capsules.

Strikingly feminine, WMN makes a bold statement for quality products aimed at women’s health and fitness, and a strong addition to Bulk Powders’ overall offering.

Katy Mair, Senior Account Manager at Robot Food, said: “We’ve been working with Bulk Powders for a few years now, and it was a pleasure to create such an exciting new sub-brand. The designs speak to contemporary attitudes and match the serious mindset of the savvy target market.” Discover more at robot-food.com.

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Laura Collinson

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