Trendforce data seen by us suggests that Samsung overtook Apple in Q1 smartphone sales even before the company’s new flagship Galaxy S8 landed in stores in Q2. Most of the gains made by the company were, however, thanks to lower-end devices.

Samsung’s sales results for its high-end smartphones fell short of expectations in the first quarter as consumers’ confidence in the brand had yet to fully recover from the recall of Galaxy Note 7. Nevertheless, Samsung continued to do very well in the mid-range and low-end segments of the market. The economically priced, high-performing Galaxy J series sustained Samsung’s shipments and contributed significantly to the expansion of the brand’s overall smartphone production volume. Samsung was the only brand that saw positive growth in production volume during the off season of the first quarter.

Trendforce also predicts that Samsung and other Android manufacturers will already start to see weak sales in Q2 as consumers wait for the iPhone 8 …


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Author: Ben Lovejoy
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