The company kicked off its CES keynote by looking back on a rough 2016.
As much as it would like to look forward, Samsung knows it has to address what went wrong in its recent past, especially with the disastrous Galaxy Note 7.
“This year was a challenging year for Samsung,” Samsung Electronics America president Tim Baxter said at the outset of the company’s CES 2017 press conference.
Baxter said Samsung continues to work internally and with third parties to detail what went wrong with the product. “Very soon we will be sharing the root-cause report on the Note 7,” he said.
The company is at a critical juncture as it looks to move past the Note 7 issue and rebuild its reputation.
For those who have been living under a rock, a number of the large-screen phones caught fire, forcing Samsung to issue a recall. The company initially blamed a battery issue and offered replacement devices, but then pulled the product entirely after some of the replacement models also ignited.
Samsung didn’t just use CES to look back, though. The company is using the giant tech show to introduce its first gaming laptop along with a new 75-inch quantum-dot television and announced a deal to bring Under Armour’s fitness apps to Samsung’s Tizen-based Gear smartwatches.
“Despite our setbacks, we have not nor will we stop innovating,” Baxter said.
Samsung’s press conference is still going on. Check back for updates.
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Author: Ina Fried
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