Campaign-level audience lists also make it easy to measure and change your bid adjustments. Instead of trying to change your bid adjustments for each individual ad group, you can confidently optimize at the campaign level where you’re more likely to have enough data to make an informed decision. Learn more audience bid adjustment best practices here.
Many advertisers are already using campaign-level search audiences to save time and make better optimizations:
|“Campaign-level audiences have proven to be a great way to apply our remarketing lists at scale. Our campaigns often contain so many ad groups – using RLSA in the past required hours spent applying audiences to each one and analyzing the results by ad group. By applying them at the campaign level, we can be confident that no ad group is overlooked, while saving us time that can be better spent on helping our customers find their new home.”
– Debra Carroll, Senior SEM Manager at Redfin
|“Being able to apply all of our audiences at the campaign level has drastically simplified the process of adding lists to multiple campaigns, as most of our campaigns have hundreds of ad groups. This allowed us to apply our bid adjustments in bulk, which has resulted in smarter spending and increased ROAS from our search campaigns.”
– Nathan Eagan, PPC Specialist at Webstaurant
With campaign-level search audiences, you now have more flexibility than ever in how to engage with your customers. Learn more about using campaign-level audiences in the Help Center, and read our best practices guide to learn how you can reach the right audience with a message that resonates.
Posted by Bhanu Narasimhan, Director of Product Management, AdWords
Inside AdWords Go to original Source
Author: Rob Newton
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