By Simon

What is an MROC?

A market research online community is a group of participants engaging in qualitative research via a completely secure market research technology platform – it’s a unique, modern way of conducting research that competes with more traditional methods. Using this channel can provide a rich insight into your customers’ minds and generate qualitative results in an efficient and cost-effective way. They allow you to access customers anywhere, anytime – and because they can fit in around respondents’ busy lives, they often have higher response rates than traditional, more restrictive methods.

Why use a research community?

  • Instant access to insights
  • Firstly, they deliver instant access to targeted customer insights, empowering brands to make quick and informed decisions. By giving your customers a voice, you can understand their opinions and access results in real time for a faster route to market for new products and services.

  • Flexibility to adapt
  • One of the best things is that you can make live changes to the research design, adapting questions as you go for a more organic research process. This enables you to ask the right questions at the right time, which can be more difficult with traditional focus groups or telephone interviews.

  • Monitor over time
  • Online communities allow you to track your customers for longer. By monitoring how behaviours, opinions and trends change over time you can ensure you are gathering fresh, up-to-date content, constantly – meaning you always have your finger on the pulse when it comes to customers’ ever-changing views.

    Author information

    SimonSimon writes about tips, step by step guides and his experience in the field of online marketing. For more information click here.

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