Studies cited by the WSJ show that sexist attitudes are alive and well when it comes to preferences for gender in the voices of intelligent assistants.

An Indiana university study found that both men and women prefer a female voice, finding it welcoming, warm and nurturing. Microsoft and Amazon found the same thing in their own research. Even more tellingly, a Stanford University study reveals that preferences for male or female voices depend on the subject matter …


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Author: Ben Lovejoy
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