Who is your audience?
Who are you writing for?
These seem like simple questions, don’t they?
If you had asked me these questions in the past, I would have told you that I write articles for my subscribers. I would have told you that I write articles for my regular readers.
I am not so sure now.
A Different World
The landscape is very different to how it was ten years ago. Social media was not as popular and most blogs received a higher number of comments.
I also believe that bloggers had a closer connection with their readers because they interacted directly on the blog itself.
There is no disputing how valuable a subscriber can be. A loyal subscriber will visit regularly, comment, share your content, and recommend you to others.
However, in today’s climate, I’m not sure sure you should be focusing all your attention on them.
Who Should You Be Writing Content For?
The reason I bring this issue up is because my blog receives around eight times as much traffic from search engines as it does from people visiting directly.
Most of that traffic will be people looking for a solution, clicking on a related article on my blog and then leaving once they have read the article. Sure, some of those people will have found my content useful and converted into subscribers, but the percentage of traffic that converts to regular readers is relatively low.
This is an issue I discuss in the video below.
I am lucky that I still get a large number of people who read every single article I write, but I also need to appreciate that the vast majority of my traffic comes from search engines. These people may not read my blog regularly though they are responsible for most of this blog’s income.
The reality is that from a traffic and income point of view, there are many valid reasons to start targeting your articles for search engine visitors rather than return readers. Long term it may help you develop a better blog due to increased traffic and income.
I would love to hear your thoughts on this issue.
Let me know in the comment area what percentage of your blog’s traffic comes from search engine visitors. I would also like to know if you write articles specifically for search engines, multiple traffic streams, or solely for your subscribers.
Thanks for reading.
The post Should You Target Your Content To Subscribers or Search Engine Visitors? appeared first on Kevin Muldoon.
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Author: Kevin Muldoon
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