By David Airey
Contributed by Bordeaux and Paris-based Hekla.
Soin de Soi is a spa and beauty home located in the Bordeaux region. A serene, unique, and magic place. We were commissioned to rethink its branding.
The aim of the project was to find a timeless identity that brings character and coherence to the range of visual communication.
The hexadecagon forms of the logotype refer to the skill range of the beauty home. The circle, the federative geometrical shape, groups each skill around the same philosophy — the well-being.
The custom-made Soin de Soi typeface was used for titles, with Nexa chosen for body text.
Visit the Soin de Soi website.
View more identity work on the Hekla website. Follow Hekla on Twitter.
Read more here:: Soin de Soi