By David Airey

Soin de Soi signage

Contributed by Bordeaux and Paris-based Hekla.

Soin de Soi is a spa and beauty home located in the Bordeaux region. A serene, unique, and magic place. We were commissioned to rethink its branding.

The aim of the project was to find a timeless identity that brings character and coherence to the range of visual communication.

Soin de Soi sketches

Soin de Soi sketches

The hexadecagon forms of the logotype refer to the skill range of the beauty home. The circle, the federative geometrical shape, groups each skill around the same philosophy — the well-being.

Soin de Soi typography

Soin de Soi typography

The custom-made Soin de Soi typeface was used for titles, with Nexa chosen for body text.

Soin de Soi business card

Soin de Soi envelope

Soin de Soi stationery

Soin de Soi stationery

Soin de Soi brochure

Soin de Soi brochure

Soin de Soi brochure

Soin de Soi brochure

Soin de Soi brochure

Soin de Soi brochure

Soin de Soi brochure

Soin de Soi tote

Soin de Soi robe

Soin de Soi bag

Soin de Soi bag

Soin de Soi identity

Soin de Soi identity

Soin de Soi signage

Soin de Soi signage

Visit the Soin de Soi website.

Soin de Soi website

Soin de Soi website

Soin de Soi website

Soin de Soi website

Soin de Soi website

Soin de Soi website

Soin de Soi symbol

Soin de Soi symbol

View more identity work on the Hekla website. Follow Hekla on Twitter.

Read more here:: Soin de Soi