By Eliza Williams


It’s always something of a relief when fashion brands get funny, and this ad is a delightful send up of both fashion and yoga obsessives, while also being a perfect product demo… nicely done.


Agency: 180 Amsterdam
President, Chief creative officer: Al Moseley
Executive creative directors: Dan Treichel, Dave Canning
Creative directors: Martin Beswick, Stephane Lecoq
Graphic designer: Kate Shearer
Director: Tell No One
Production company: Good Egg

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