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Home » AD Week

Instagram’s Creative Lead Shares 6 Reasons Marketers Should Embrace Vanishing Content

2017-10-27T03:00:40+02:00October 27th, 2017|Categories: News, Technology|Tags: |

The advertising industry is changing, and new mobile formats are emerging every day. From shorter ads to disappearing Stories, these new formats are evolving the creativity game on mobile. As the adage goes, "creativity happens within constraints." The question becomes how we effectively tell brand stories on these new formats, with pre-roll viewership lasting for... [...]

VaynerMedia Is Equipping Brands With Ad-Tech Software That Pulls Together Social Stats

2017-10-27T03:00:39+02:00October 27th, 2017|Categories: News, Technology|Tags: |

Two years ago, VaynerMedia built a dashboard to track clients' social spend and pull together campaign analytics. Since then, the shop's media team has grown from nine to 200 people, and the tool has been used to measure $300 million in ad spending. The tool, which is called Greenman, has only been used internally by... [...]

Google Parent Alphabet Beats Quarterly Earnings Expectations, With Ad Revenue Up 21%

2017-10-27T03:00:38+02:00October 27th, 2017|Categories: News, Technology|Tags: |

Alphabet soared past earnings expectations for the third quarter with total revenue of $27.77 billion, up from $22.45 billion during the same period last year. According results released today, Google raked in $27.5 billion of the parent company's total, with advertising accounting for $24.1 billion of that. Other revenue from units including cloud services and... [...]

Facebook Introduced New Tools for Group Admins, Members

2017-10-27T03:00:37+02:00October 27th, 2017|Categories: News, Technology|Tags: |

Facebook added several new tools for members and administrators of groups. Group admins can now write welcome posts (pictured above) that will automatically tag new members. As previously spotted in testing, group admins, moderators and new members will now sports badges under their names. When group members click on the names of other group members,... [...]

Get Up Close and Personal With Superzoom From Instagram

2017-10-27T03:00:36+02:00October 27th, 2017|Categories: News, Technology|Tags: |

Instagram's newest feature brings users up close and personal with people or objects in videos. Superzoom enables users to zoom in on a single object in a video, with dramatic music in the background, and create three-second Superzoom videos. Instagram detailed how the new feature works in a blog post: "Open the camera and you'll... [...]

Two New Facebook Tools Will Help Brands Craft Ads for Each Environment

2017-10-26T03:01:14+02:00October 26th, 2017|Categories: News, Technology|Tags: |

Facebook introduced two new tools to help advertisers fine-tune their creative in the lead-up to the holiday shopping season. Dynamic creative enables brands to automatically create "a series of ad variations" with different combinations of the images, videos and texts they provide. The social network said in a Facebook Business blog post, "Dynamic creative will... [...]

Now You Can Pay for Uber Rides With an Uber-Branded Credit Card

2017-10-26T03:01:12+02:00October 26th, 2017|Categories: News, Technology|Tags: |

Uber is already a verb, and today it's taking its brand to credit cards. The ride-sharing app is rolling out a credit card powered with Barclays and Visa that lets consumers earn points from swiping. The Uber Visa Card doles out $100 back after consumers spend $500 within the first 90 days. Interestingly, after spending... [...]

Trick or Treat: How YouTube Users Prepped for Halloween

2017-10-26T03:01:11+02:00October 26th, 2017|Categories: News, Technology|Tags: |

With Halloween quickly approaching, YouTube shared some of its viewers' spooky statistics from October. The 10 "spine-chilling" films with the trailers that tallied the most views in October were: It (2017) The Conjuring (2013) Jigsaw (2017) Cult of Chucky (2017) Jeepers Creepers 3 (2017) mother! (2017) Saw (2004) Final Destination (2000) Jeepers Creepers (2001) Child's... [...]