Customer retention is more challenging than ever. Analyzing customer lifetime value (CLV) can help. Here are some tips for CLV modeling. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico
What can forward-looking app marketers learn from Gen Z’s virtual dating trends? The insights we discovered should make any marketer want to swipe right. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico
How consumers think about their data and privacy has fundamentally changed. In short, we’re facing a trust crisis. Here’s what you need to know. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico
People are turning to online video at every stage in the purchase funnel. Discover what this means for your brand. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico
The Adidas marketing team tried YouTube’s video ad sequencing tool to create a personalized, dynamic video funnel that would move its target audience. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico
All the data analysis in the world won’t lead to business growth if you can’t turn it into insights. Improve your analytics strategy with these four steps. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico
Learn about Google’s approach to sustainability and crisis response through its campaigns, programs, and partnerships. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico
Major League Baseball Senior VP of Marketing reveals how collaborative marketing is a victory for the league and its customers. Think with Google - Discover Marketing Research & Digital Trends Go to Source Author: Powered by WPeMatico