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Home » Inside AdWords

Investing in the next generation of measurement on YouTube

2019-10-17T03:05:10+01:00October 17th, 2019|Categories: News, Social Media|Tags: |

Ad reporting and measurement is an important part of getting digital advertising right. We invest a lot to help our advertisers understand the value of running ads on services like YouTube.  Advertisers use different tools to understand the effectiveness of their ad campaigns. One type, called pixels, has played an important role across the web [...]

A privacy-safe approach to managing ad frequency

2019-10-09T03:00:37+01:00October 9th, 2019|Categories: News, Social Media|Tags: |

At Google, we believe it's possible to improve user privacy while preserving access to the ad-supported web. Back in August, we shared an update on the progress we’re making toward this vision. Chrome put forward a series of proposals inviting the web standards community to start a discussion on how to advance user privacy while [...]

Simpler ways to drive growth across the customer journey with video

2019-09-24T03:05:20+01:00September 24th, 2019|Categories: News, Social Media|Tags: |

Consumers are moving faster, jumping from channel to channel, and researching more often in unexpected ways. This explosion of touchpoints means more opportunities—and more complexities—for marketers. But just because today’s customer journey is more complicated, doesn’t mean orchestrating your advertising campaign has to be. At Advertising Week New York, we’re sharing new ways to help marketers [...]

Google Ads auction-time bidding comes to Search Ads 360

2019-09-19T03:04:54+01:00September 19th, 2019|Categories: News, Social Media|Tags: |

Smart Bidding in Google Ads uses machine learning to set bids at auction-time by factoring in a wide range of signals that help predict performance. Now you can take advantage of Google Ads auction-time bidding in your Search Ads 360 bid strategy. By activating auction-time bidding you can enhance your performance when bidding on Google [...]

The YouTube Masthead is coming to the TV screen

2019-09-19T03:04:34+01:00September 19th, 2019|Categories: News, Social Media|Tags: |

When people settle in to watch video on their TV, they’re increasingly turning to YouTube. Some come to watch original programming or their favorite creators. Some come to experience cultural moments like Coachellawith their family and friends—while others want hands-free learning through tutorials like baking with Rosanna Pansino or mastering a yoga pose with Adriene. [...]

Google helps a nonprofit train young storytellers

2019-09-05T03:04:44+01:00September 5th, 2019|Categories: News, Social Media|Tags: |

Georgia is the number one filming location in the world, with a film and television industry worth $7 billion a year—a huge economic opportunity for local communities. On the flip side, Georgia is also home to about 180,000 disconnected youth. Disconnected (or opportunity) youth is defined as people ages 16-24 who are neither in school [...]

Next steps to ensure transparency, choice and control in digital advertising

2019-08-23T03:04:42+01:00August 23rd, 2019|Categories: News, Social Media|Tags: |

Ads play a major role in sustaining the free and open web. They underwrite the great content and services that people enjoy and support a diverse universe of creators and publishers. But the ad-supported web is at risk if digital advertising practices don’t evolve to reflect people’s changing expectations around how data is collected and [...]

Growing in-app viewability coverage with Open Measurement

2019-08-16T03:04:29+01:00August 16th, 2019|Categories: News, Social Media|Tags: |

People are spending more time on their mobile phones, especially in apps, and move across screens frequently. As people’s usage of mobile apps has grown, so has the importance of standardizing the way viewability is measured on mobile devices. Today we’re sharing how we’ve made in-app inventory more measurable through the IAB Tech Lab’s Open [...]