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Find trending products on the Google Shopping Gift Guide

2020-12-07T03:01:07+01:00December 7th, 2020|Categories: News, Social Media|Tags: |

What do you buy for the techie who has everything? Or the chef who’s always trying new recipes? Turn to the Google Shopping Gift Guide for inspiration. It has great finds for everyone on your list and uses U.S. Search trends to predict December’s most popular products.For that person in your lifeWe’ve identified trending product [more]

Shop early for the best holiday deals online and nearby

2020-10-23T03:04:53+02:00October 23rd, 2020|Categories: News, Social Media|Tags: |

Black Friday typically has the biggest deals of the season. But this year, holiday shopping is starting earlier than usual. With safety top of mind, retailers have moved away from typical doorbuster events and are beginning to promote their discounts online. Shoppers are starting earlier too: searches for“early deals” in the U.S. have increased significantly [more]

3 ways to help shoppers find the latest holiday deals

2020-10-23T03:04:39+02:00October 23rd, 2020|Categories: News, Social Media|Tags: |

Last holiday season in the U.S., Google was used by more shoppers related to their shopping than any other source.1 In fact, when looking for competitively-priced products, 40 percent of global shoppers say they turn to Google to find the best deal.2 As more people are already shopping online for the holidays, retailers will have [more]

Introducing the new Google Analytics

2020-10-15T03:04:38+02:00October 15th, 2020|Categories: News, Social Media|Tags: |

Millions of businesses, large and small, rely on Google Analytics to understand customer preferences and create better experiences for them. With more commerce moving online and businesses under increased pressure to make every marketing dollar count, insights from digital analytics tools are even more critical. But with major shifts in consumer behavior and privacy-driven changes [more]

Make every marketing dollar count with attribution and lift measurement

2020-10-13T03:04:59+02:00October 13th, 2020|Categories: News, Social Media|Tags: |

Understanding how each media touchpoint contributes to your goals can mean the difference between marketing that drives business growth and marketing that fails to deliver. To make every dollar count, you need tools that help you learn how people are responding to your ads, so you can take action to improve your results. Today, we're [more]

Get your business ready for what comes next

2020-10-07T03:04:40+02:00October 7th, 2020|Categories: News, Social Media|Tags: |

Advertising Week is an event I look forward to every year—it brings global thought leaders together to find new ways we can use technology to solve business challenges. Over the past few months, I’ve had a chance to meet virtually with many of you to learn how COVID-19 is impacting your business and how partners [more]

Help for retailers and shoppers in Asia Pacific

2020-10-02T03:05:25+02:00October 2nd, 2020|Categories: News, Social Media|Tags: |

Retailers have played a vital role in Asia Pacific’s response to COVID-19, battling through a tough economic environment while serving their customers and communities, providing essential products and services, and supporting jobs.  As more of the region’s businesses turn to ecommerce, we’ve been focused on supporting them in every way we can—including helping retailers list [more]