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Home » Inside AdWords

Help local customers reconnect with your store

2020-09-24T03:05:13+02:00September 24th, 2020|Categories: News, Social Media|Tags: |

Since the start of the pandemic, people have built new habits and ways of managing their “new normal.” People and businesses have leaned in to the digital world; in the last six months, we’ve experienced 10 years worth of change. With these changes, we are more committed than ever to helping businesses reopen and recover. [...]

Build your brand with YouTube: New ways to drive reach and engage your audience at scale

2020-09-17T03:06:24+02:00September 17th, 2020|Categories: News, Social Media|Tags: |

The digital video boom is here. As people spend more time at home and the need for relevant, fresh content is at an all time high, the shift from linear to digital video is accelerating. On YouTube in particular, over 2 billion people globally are gravitating toward timely content, from live entertainment like Post Malone's [...]

Shop safely and easily from stores in your community

2020-09-17T03:06:08+02:00September 17th, 2020|Categories: News, Social Media|Tags: |

Convenience and safety are important when you’re deciding how to shop–in fact, we’ve seen Google searches for “curbside pickup” and “safe shopping” increase tenfold in the last few months. And while you may want to support the stores nearby that have opened their doors, figuring out the best way to do so can be challenging. [...]

Better conversion measurement for video ads on YouTube and our network

2020-09-12T03:04:58+02:00September 12th, 2020|Categories: News, Social Media|Tags: |

From sparking an idea to helping people make that final decision, online video plays an important role in helping consumers make purchases. In fact, 70 percent of people say they bought a brand as a result of seeing it on YouTube. For advertisers, measuring video campaigns and conversions accurately has never been more important—or more [...]

Measure conversions while respecting user consent choices

2020-09-04T03:06:25+02:00September 4th, 2020|Categories: News, Social Media|Tags: |

With so many people around the world turning to online shopping this year, advertisers need to measure how effective their digital campaigns are at driving online sales. What’s more, data-protection authorities in Europe may now require many businesses to obtain consent from users on their digital properties for activities related to advertising and/or analytics—impacting advertisers’ [...]

How retailers can get ready for the holidays and beyond

2020-09-02T03:05:17+02:00September 2nd, 2020|Categories: News, Social Media|Tags: |

Consumer behaviors are changing as people adjust to new stay-at-home lifestyles and retailers are working as fast as they can to keep up. People are spending more time online than ever before and are turning to Google to explore, research and plan their purchases—both online and in the real world.  As a result of COVID-19, [...]

Tap into intent to generate leads

2020-08-06T03:04:58+02:00August 6th, 2020|Categories: News, Social Media|Tags: |

Consumers are more engaged with businesses who can meet their needs from home right now–and they’re more willing to move on to those who can. In June, a Google/Ipsos survey showed that 32 percent of U.S. consumers shopped online with a brand they hadn't before COVID-19.1 This is an opportunity for businesses to connect with [...]

Grow your games business with new ads solutions

2020-08-06T03:04:49+02:00August 6th, 2020|Categories: News, Social Media|Tags: |

Whether it’s to join the latest multiplayer craze or dive back into an old favorite, user interest in gaming worldwide continues to rise as people spend more time at home. In fact, our data shows that global searches for “best online games” between February and April were up over 100 percent compared to the same [...]