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Home » Inside AdWords

Gathering insights in Google Analytics can be as easy as A-B-C

2019-04-16T03:04:30+02:00April 16th, 2019|Categories: News, Social Media|Tags: |

Today’s customers are deeply curious, searching high and low for information about a product before making a purchase. And this curiosity applies to purchases big and small—just consider the fact that mobile searches for “best earbuds” have grown by over 130 percent over the last two years. (Google Data, US, Oct 2015 - Sep 2016 [...]

5 steps to improve media performance using Google Analytics

2019-04-09T03:04:34+02:00April 9th, 2019|Categories: News, Social Media|Tags: |

This is the second post in a series about how linking Google Analytics and Google Ads can help marketers gain deeper insights, create smarter campaigns, and drive better business outcomes. Today’s customers expect the right message at the right time—even as their journeys become more fast-paced and less linear. How are marketers responding? With ad [...]

Google Analytics and Google Ads: A Powerful Pairing

2019-04-03T03:04:27+02:00April 3rd, 2019|Categories: News, Social Media|Tags: |

Today’s customer journey doesn’t follow a standard path—it’s diverse, non-linear, and always evolving. Consumers conduct research about products across a variety of devices—and marketers are looking for ways to deliver experiences that meet consumers’ rising expectations. For many marketers, the solution lies in gaining a deeper understanding of the customer journey. The integration between Google [...]

Enabling a safe digital advertising ecosystem

2019-03-15T03:04:37+02:00March 15th, 2019|Categories: News, Social Media|Tags: |

Google has a crucial stake in a healthy and sustainable digital advertising ecosystem—something we've worked to enable for nearly 20 years. Every day, we invest significant team hours and technological resources in protecting the users, advertisers and publishers that make the internet so useful. And every year, we share key actions and data about our [...]

Grow your games business with ads

2019-03-14T03:04:35+02:00March 14th, 2019|Categories: News, Social Media|Tags: |

There’s so much that goes into building a great mobile game. Building a thriving business on top of it? That’s next level. Today, we’re announcing new solutions to increase the lifetime value of your players. Now, it’s easier than ever to re-engage your audience and take advantage of a new, smarter approach to monetization. Help [...]

Google Marketing Live broadcast on May 14th: register today

2019-03-13T03:04:34+02:00March 13th, 2019|Categories: News, Social Media|Tags: |

Did you know that searches for "best” have increased by 80% in the last two years? For example, in recent third-party research, we saw that some people spend over 50 days searching for the “best chocolate” before making a decision. Google Marketing Live is happening on May 14th—register now to discover how to take action [...]

Take your mobile games business to the next level with Google AdMob and Google Ads at GDC

2019-03-08T03:04:38+02:00March 8th, 2019|Categories: News, Social Media|Tags: |

Each year, the global games community gets together in San Francisco for the Game Developers Conference (GDC), a major industry event for developers, publishers, and business professionals working in games to learn, get inspiration, and make new connections to grow their business.  This year at GDC, our Google AdMob and Google Ads team have several [...]

Connecting you to visual shoppers with new ad formats on Google Images

2019-03-06T03:04:33+02:00March 6th, 2019|Categories: News, Social Media|Tags: |

A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product. But shoppers aren’t just doing their searches on Google.com. We’ve seen that 50 percent of online shoppers said images of the product inspired them to purchase, and increasingly, they’re turning to Google Images. [...]

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