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Inside AdWords

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Getting started on YouTube just got easier

2019-05-15T03:05:41+02:00May 15th, 2019|Categories: News, Social Media|Tags: |

Every month, more than 2 billion people turn to YouTube for entertainment, inspiration and guidance. Whether they’re researching what to buy or unwinding by watching one of their favorite YouTube creators, they’re constantly discovering information at unplanned and unexpected moments—including new brands and products. More than 90% of viewers say they have discovered new brands [...]

Making it easier to shop across Google

2019-05-15T03:04:37+02:00May 15th, 2019|Categories: News, Social Media|Tags: |

Each day, hundreds of millions of people do shopping-related searches on Google. Now, we’re making the places where people come to browse and explore products on Google shoppable. These new shopping experiences let people shop and purchase frictionlessly right where they already turn to for research and inspiration: Search, Google Images, YouTube and a redesigned Google [...]

Smart strategies for growing your app business with ads

2019-05-09T03:04:55+02:00May 9th, 2019|Categories: News, Social Media|Tags: |

Every year Google I/O showcases the delight that technology can bring to our lives. Mobile apps have extended that delight to billions of people around the world, paving the way for app developers to unlock new business opportunities.   Today we’re sharing a few ways to help scale your business using Google’s growth and monetization [...]

Raising the bar on transparency, choice and control in digital advertising

2019-05-08T03:04:41+02:00May 8th, 2019|Categories: News, Social Media|Tags: |

Advertising has made possible open access to quality information and communication on the web—it’s changed the way people learn, play and earn, and it’s made the internet open for everyone. But the ad-supported internet is at risk if digital advertising practices don’t evolve to reflect people’s changing expectations around how data is collected and used. [...]

Gathering insights in Google Analytics can be as easy as A-B-C

2019-04-16T03:04:30+02:00April 16th, 2019|Categories: News, Social Media|Tags: |

Today’s customers are deeply curious, searching high and low for information about a product before making a purchase. And this curiosity applies to purchases big and small—just consider the fact that mobile searches for “best earbuds” have grown by over 130 percent over the last two years. (Google Data, US, Oct 2015 - Sep 2016 [...]

5 steps to improve media performance using Google Analytics

2019-04-09T03:04:34+02:00April 9th, 2019|Categories: News, Social Media|Tags: |

This is the second post in a series about how linking Google Analytics and Google Ads can help marketers gain deeper insights, create smarter campaigns, and drive better business outcomes. Today’s customers expect the right message at the right time—even as their journeys become more fast-paced and less linear. How are marketers responding? With ad [...]

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