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Home » NewsBlog » Inside AdWords

Disney and Google expand strategic relationship

2018-11-28T03:04:33+00:00November 28th, 2018|Categories: News, Social Media|Tags: |

People today exercise greater control over what they view and when—and on which screens—they view it. They watch sitcoms in taxis and on trains, and stream news and documentaries at the gym. All of which contribute to a striking new reality: TV is no longer a stationary box anchored to a corner in your living [...]

How evolving user patterns drive new ad experiences on YouTube

2018-11-22T03:04:40+00:00November 22nd, 2018|Categories: News, Social Media|Tags: |

At YouTube, we’re on a constant quest to give people the perfect viewing experience. But over the years, what that looks like has changed significantly. The way we watch video is always changing. And we want to keep advertisers abreast of these trends, with new ad experiences molded to the new ways people watch. This [...]

Drive more holiday sales with promotions on Shopping Actions

2018-11-21T03:00:49+00:00November 21st, 2018|Categories: News, Social Media|Tags: |

People crave deals and promotions when shopping for their loved ones over the holidays. In fact, according to the National Retail Federation, one-third of shoppers said that all of their holiday weekend purchases were driven specifically by promotions (+11.4 percent YoY). Google's recent study with Ipsos shows that 57 percent of holiday shoppers say promotions/coupons [...]

Winter is coming: prepare for the holiday app-ortunity

2018-11-09T03:04:33+00:00November 9th, 2018|Categories: News, Social Media|Tags: |

It’s the holiday season and that means two things: shiny new devices and lots of apps for getting things done! There will be more people taking valuable actions and more opportunities for you to be there when people are looking. According to Adjust, people who install apps in December complete twice as many in-app actions—like [...]

Drive better results: An insider’s look at the latest Google Ads innovations

2018-10-26T03:04:35+00:00October 26th, 2018|Categories: News, Social Media|Tags: |

With the busy holiday season ahead, we're investing in new ways to help you work smarter and exceed your omnichannel goals. Check out the innovations we unveiled today at SMX East. Easier ways to manage your messages It’s no surprise that messaging has become a big part of our modern lives. If you’re inviting a [...]

Explore product search trends with Shopping Insights

2018-10-17T03:04:56+00:00October 17th, 2018|Categories: News, Social Media|Tags: |

With the world of commerce at their fingertips, consumers are more curious, more demanding and more impatient than ever before. As a result, retailers have to anticipate customers’ needs in order to provide the products they’re looking for and plan marketing strategies. In a recent study, we learned that 84 percent of Americans are shopping [...]

Helping shoppers buy effortlessly from Best Buy, Nike, and Sephora over the holidays

2018-10-17T03:04:53+00:00October 17th, 2018|Categories: News, Social Media|Tags: |

Today, 76% of U.S. holiday shoppers over 18 use three or more channels.1 At the same time, they expect their experiences to be fast, frictionless, and personalized wherever they are, on whatever device they use. A recent study shows that Google is the first place US shoppers go to discover or find a new brand or [...]

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