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Home » NewsBlog » Inside AdWords » Page 2

Helping shoppers buy effortlessly from Best Buy, Nike, and Sephora over the holidays

2018-10-17T03:04:53+00:00October 17th, 2018|Categories: News, Social Media|Tags: |

Today, 76% of U.S. holiday shoppers over 18 use three or more channels.1 At the same time, they expect their experiences to be fast, frictionless, and personalized wherever they are, on whatever device they use. A recent study shows that Google is the first place US shoppers go to discover or find a new brand or [...]

From discovery to click, new YouTube ads capabilities for more effective video storytelling

2018-10-02T03:04:49+00:00October 2nd, 2018|Categories: News, Social Media|Tags: |

The heightened role of video throughout today’s consumer journey is an exciting opportunity for marketers to build connections that drive better business outcomes. At Advertising Week New York, we’re announcing new ways for marketers to become more effective full-funnel storytellers using the combined power of YouTube’s creative canvas with Google’s machine learning and measurement solutions. [...]

New MRC accreditations and partners for Google and YouTube ads measurement

2018-09-28T03:04:56+00:00September 28th, 2018|Categories: News, Social Media|Tags: |

Is my marketing working? It sounds like a simple question, but in today's complex environment, answering it correctly is a challenge. To help advance advertising measurement, we’ve invested in third-party accreditations through the Media Rating Council (MRC), and partnerships with leading measurement technology providers. Together, these efforts help ensure that the metrics our advertising solutions [...]

Restricting ads in third-party tech support services

2018-09-28T03:04:26+00:00September 28th, 2018|Categories: News, Social Media|Tags: |

One of our top priorities is to maintain a healthy advertising ecosystem, and that means protecting people from misleading, inappropriate and harmful ads. We have teams of engineers, policy experts, product managers and others who wage a daily fight against bad actors. Over the years, this commitment has made the web a better place for [...]

Create more effective ads for today’s consumer

2018-08-28T03:04:28+00:00August 28th, 2018|Categories: News, Social Media|Tags: |

Consumers are more curious and more demanding than ever before. They expect to get things done faster–engaging with ads that are uniquely relevant to them. In fact, 91 percent of mobile users bought or plan to buy something after seeing an ad they described as relevant.1 That means it’s critical for marketers to create a [...]

Google Hotel Ads joins Google Ads

2018-08-04T03:04:54+00:00August 4th, 2018|Categories: News, Social Media|Tags: |

In 2010, we started showing hotel information in a more useful way with sponsored hotel prices in Google Maps. Since then, we’ve expanded Google Hotel ads to more than 150 countries on Google.com and Google Maps, helping travelers browse hotels on mobile devices and spot hotel deals. Our Hotel ad partners are happy with the [...]

Speed matters when providing assistive experiences

2018-08-04T03:04:50+00:00August 4th, 2018|Categories: News, Social Media|Tags: |

Getting better results from your online ads today requires more than just the right keywords or the right bids. You need to deliver the helpful and frictionless experiences consumers expect from brands. Yesterday at Google Marketing Live, we shared ad innovations powered by Google’s machine learning that help you do just that. However, even the [...]

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