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Inside AdWords

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Google Analytics and Google Ads: A Powerful Pairing

2019-04-03T03:04:27+02:00April 3rd, 2019|Categories: News, Social Media|Tags: |

Today’s customer journey doesn’t follow a standard path—it’s diverse, non-linear, and always evolving. Consumers conduct research about products across a variety of devices—and marketers are looking for ways to deliver experiences that meet consumers’ rising expectations. For many marketers, the solution lies in gaining a deeper understanding of the customer journey. The integration between Google [...]

Enabling a safe digital advertising ecosystem

2019-03-15T03:04:37+02:00March 15th, 2019|Categories: News, Social Media|Tags: |

Google has a crucial stake in a healthy and sustainable digital advertising ecosystem—something we've worked to enable for nearly 20 years. Every day, we invest significant team hours and technological resources in protecting the users, advertisers and publishers that make the internet so useful. And every year, we share key actions and data about our [...]

Grow your games business with ads

2019-03-14T03:04:35+02:00March 14th, 2019|Categories: News, Social Media|Tags: |

There’s so much that goes into building a great mobile game. Building a thriving business on top of it? That’s next level. Today, we’re announcing new solutions to increase the lifetime value of your players. Now, it’s easier than ever to re-engage your audience and take advantage of a new, smarter approach to monetization. Help [...]

Google Marketing Live broadcast on May 14th: register today

2019-03-13T03:04:34+02:00March 13th, 2019|Categories: News, Social Media|Tags: |

Did you know that searches for "best” have increased by 80% in the last two years? For example, in recent third-party research, we saw that some people spend over 50 days searching for the “best chocolate” before making a decision. Google Marketing Live is happening on May 14th—register now to discover how to take action [...]

Take your mobile games business to the next level with Google AdMob and Google Ads at GDC

2019-03-08T03:04:38+02:00March 8th, 2019|Categories: News, Social Media|Tags: |

Each year, the global games community gets together in San Francisco for the Game Developers Conference (GDC), a major industry event for developers, publishers, and business professionals working in games to learn, get inspiration, and make new connections to grow their business.  This year at GDC, our Google AdMob and Google Ads team have several [...]

Connecting you to visual shoppers with new ad formats on Google Images

2019-03-06T03:04:33+02:00March 6th, 2019|Categories: News, Social Media|Tags: |

A recent study shows that Google is the first place US shoppers go to discover or find a new brand or product. But shoppers aren’t just doing their searches on Google.com. We’ve seen that 50 percent of online shoppers said images of the product inspired them to purchase, and increasingly, they’re turning to Google Images. [...]

Tools to build a better mobile experience

2019-02-26T03:04:40+02:00February 26th, 2019|Categories: News, Social Media|Tags: |

It’s been twelve years since the dawn of the mobile era—a span where we’ve witnessed what can seem like a lifetime’s worth of digital innovation and new platforms. Apps. Voice-activated assistants. AR. VR. It’s an age of digital plenty, and one that can make it easy to forget a plain truth: the mobile web is [...]

App campaigns make their landing: introducing a simpler name for Google’s app ad solution

2019-02-21T03:04:28+02:00February 21st, 2019|Categories: News, Social Media|Tags: |

People reach for their mobile phones throughout the day for help getting things done. And it's often a mobile app that delivers what they need—whether it's a new pair of rain boots or a puzzle game to pass the time during a commute. Universal App campaigns help connect your app with more of these app-happy [...]

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