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Home » Inside AdWords » Page 2

Get your campaigns ready to reach the always-on deal seeker

2019-06-27T03:04:41+02:00June 27th, 2019|Categories: News, Social Media|Tags: |

Marketers recognize Black Friday and Cyber Monday as major shopping holidays to prepare for. But did you know that only 18 percent of shoppers consolidate their holiday shopping to these days?  Consumers are on the lookout for deals year-round—about 60 percent say that finding a great deal is what they enjoy most about shopping. So [...]

Create with Google: Inspiration, resources, and tools to fuel your next big idea

2019-06-20T03:04:38+02:00June 20th, 2019|Categories: News, Social Media|Tags: |

The case for creativity has never been greater. Big thinking and bold ideas are in high demand, and creative execution is consistently confirmed as the largest contributor to driving sales. And as we see from the brands we partner with, success occurs when data and technology inspire creativity. But that doesn't mean it's easy. There [...]

Getting started on YouTube just got easier

2019-05-15T03:05:41+02:00May 15th, 2019|Categories: News, Social Media|Tags: |

Every month, more than 2 billion people turn to YouTube for entertainment, inspiration and guidance. Whether they’re researching what to buy or unwinding by watching one of their favorite YouTube creators, they’re constantly discovering information at unplanned and unexpected moments—including new brands and products. More than 90% of viewers say they have discovered new brands [...]

Making it easier to shop across Google

2019-05-15T03:04:37+02:00May 15th, 2019|Categories: News, Social Media|Tags: |

Each day, hundreds of millions of people do shopping-related searches on Google. Now, we’re making the places where people come to browse and explore products on Google shoppable. These new shopping experiences let people shop and purchase frictionlessly right where they already turn to for research and inspiration: Search, Google Images, YouTube and a redesigned Google [...]

Smart strategies for growing your app business with ads

2019-05-09T03:04:55+02:00May 9th, 2019|Categories: News, Social Media|Tags: |

Every year Google I/O showcases the delight that technology can bring to our lives. Mobile apps have extended that delight to billions of people around the world, paving the way for app developers to unlock new business opportunities.   Today we’re sharing a few ways to help scale your business using Google’s growth and monetization [...]

Raising the bar on transparency, choice and control in digital advertising

2019-05-08T03:04:41+02:00May 8th, 2019|Categories: News, Social Media|Tags: |

Advertising has made possible open access to quality information and communication on the web—it’s changed the way people learn, play and earn, and it’s made the internet open for everyone. But the ad-supported internet is at risk if digital advertising practices don’t evolve to reflect people’s changing expectations around how data is collected and used. [...]