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Home » NewsBlog » Inside AdWords

Putting machine learning into the hands of every advertiser

2018-07-11T03:00:37+00:00July 11th, 2018|Categories: News, Social Media|Tags: |

The ways people get things done are constantly changing, from finding the closest coffee shop to organizing family photos. Earlier this year, we explored how machine learning is being used to improve our consumer products and help people get stuff done. In just one hour, we’ll share how we're helping marketers unlock more opportunities for [...]

Introducing simpler brands and solutions for advertisers and publishers

2018-06-28T03:05:08+00:00June 28th, 2018|Categories: News, Social Media|Tags: |

We launched AdWords nearly 18 years ago with a simple goal—to make it easier for people to connect online with businesses. A search for eco-friendly stationery, quilting supplies, or for a service like a treehouse builder gave us an opportunity to deliver valuable ads that were useful and relevant in the moment. That idea was [...]

New tools for creative storytelling on YouTube

2018-06-21T03:04:37+00:00June 21st, 2018|Categories: News, Social Media|Tags: |

Every year at the Cannes Lions festival, the world gathers to celebrate creativity in marketing, design, tech and entertainment. The festival is a great source of inspiration, with thought-provoking programming that awakens the creative senses of people and brands alike.YouTube’s creative canvas represents an exciting opportunity for brands and agencies to reimagine their approach to [...]

New innovations remove friction from discovering products in store and online

2018-06-13T03:04:42+00:00June 13th, 2018|Categories: News, Social Media|Tags: |

Driven by rapid changes in technology and mobile, consumer expectations continue to rise at an unrelenting pace. There are brand new ways for people to find and engage with businesses, and it’s becoming critical for marketers to remove friction at every step of the consumer journey. This morning at Search Marketing Expo Advanced, we made [...]

Deliver more relevant experiences with Optimize and AdWords

2018-05-31T03:04:37+00:00May 31st, 2018|Categories: News, Social Media|Tags: |

Consumers search for and research products in more ways than ever before across devices, on websites, and product review blogs. It’s essential to consider the entire customer journey and keep people engaged once they reach your business. That’s why we introduced an integration between Optimize and AdWords to make it easy for marketers to test [...]

Faster, safer and better ad experiences for consumers

2018-05-18T03:04:52+00:00May 18th, 2018|Categories: News, Social Media|Tags: |

Consumers have high expectations for faster, safer and better digital experiences. This means it's more important than ever for brands to deliver on these expectations.At Google, we're building new innovations to help AdWords advertisers design the best web experiences for your customers.Speed: Improvements to click measurementSpeed matters. In fact, a one-second delay in mobile page [...]

Tune in on July 10, 2018 as we announce our latest product innovations

2018-05-17T03:04:40+00:00May 17th, 2018|Categories: News, Social Media|Tags: |

Sign up to join the live streamed keynote at Google Marketing Live:When: Tuesday, July 10, 2018 at 9 a.m. PT / 12:00 p.m. ETDuration: 1 hourWhere: Here on the Inside AdWords blog It’s that time of year again! Join us as we unveil the latest Ads, Analytics and Platforms innovations at Google Marketing Live. Get a first [...]

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