Did you know that for every second faster your website loads, you increase conversions by 7%? A fast loading website leads to longer dwell sessions, improved engagement, and increased conversions. When people can access information fast, they’re more likely to stay on your page. So now you’re probably wondering, “How fast should my website be?” [...]
Need some inspiration to build a high converting website? Websites that convert persuade visitors to become customers. These websites drive more revenue, so if you want to increase your site’s revenue, use these examples of websites that convert as inspiration! We’ll go over what makes for the best converting websites and five examples of websites [...]
Your website is your virtual business card and it often provides the first impression of your business to future customers — making it one of the most important aspects of your company. But if your website still has cobwebs from the 2000s, it’s time to put together a website redesign process. A website redesign process [...]
Did you know that over 70% of people will research a company on the web before deciding to buy or visit, yet 46% of small businesses in the U.S. don’t have a website? If you don’t have a site, people can’t research your company and determine if you’re a good fit for their needs. If [...]
Are you looking to start 2020 with a fresh web design for your business? If so, you must know what you need to do in 2020 to have a website that drives success for your business. With website statistics for 2020, you can see what to do and what to avoid, which will help you [...]
The Structure of Complexity With the 2020 events for World IA Day (est. 2012) and the IA Conference (est. as IA Summit in 2000) approaching, the team here at Boxes and Arrows is taking this opportunity to highlight the importance of Information Architecture (IA). We reached out to some pillars of the IA community to [...]
Just before the 2020 new year, we decided it was a good time to refresh the Boxes and Arrows brand identity, a time to start a fresh decade with a fresh logo. And, after a few weeks at the drawing board, we’re liking the results. To us, the new, dynamic, and pleasingly symmetrical icon—a [...]
Designing for All Users by Starting at the Beginning Far too often, products are designed to meet the needs of the typical user. As a user experience researcher, I’m always cautious about defining the “typical user” for any of the digital or physical products I work on. My UX research has included work on business [...]