Today we confirmed some exciting news about TED’s most ambitious television project yet: a major network series in India hosted by megawatt Bollywood film star Shah Rukh Khan.
The program will air on Star India, one of India’s largest media conglomerates and our partner in production. TED Talks India: Nayi Soch, which translates to “new thinking,” marks the first time TED is collaborating with a major network to produce a TV series featuring original TED Talks in a language other than English—Hindi.
“It’s incredibly exciting to be bringing TED to India in this form,” TED curator Chris Anderson tells us. “The country is teeming with imagination and innovation, and we believe this series will tap into that spirit and bring insight and inspiration to many new minds.”
“The sheer size of Star TV’s audience, with more than 650 million viewers, makes this a significant milestone in TED’s ongoing effort to bring big ideas to curious minds,” added Juliet Blake, head of TV at TED and executive producer of the series. “Global television is opening up a new frontier for TED.”
Shah Rukh Khan says the show is a concept he “connected with instantly, as I believe that the media is perhaps the single most powerful vehicle to inspire change. I am looking forward to working with TED and Star India, and truly hope that together, we are able to inspire young minds across India and the world.”
More on this unique initiative will be announced at TED2017 in Vancouver and in the coming months. Stay tuned!
TED Blog Go to Source
Author: TED Staff
Powered by WPeMatico