By Mark Sinclair


Yesterday, Jones, who is art director of Oneworld Publications and a freelance designer, tweeted a series of images from the London Book Fair at Olympia. “It didn’t take me long to gravitate towards the Polish Book Institute stand,” he says, “but it did take me a while before I left.”

The Polish booth (Hall 5 D115) is presenting new publications from Poland, recent titles from the Institute, as well as 100 books as part of a display of Fresh Book Design from Poland.

We were suitably taken with the selection Jones sent out to his followers and so asked him to collect together some of his favourites for a post. Emailing them in, direct from the floor of the fair, Jones explained that the collection had been organised by Print Control – a Warsaw-based magazine and platform for “promoting Polish print design,” according to their website.

Talking about his visit to the LBF (the final day of which is today), Jones says that it gives him a chance to “get out of my design comfort zone

[and] to experience how publishers around the world are packaging their books.” It’s also an opportunity to “uncover those design gems that push my work and leave me with that inspired feeling to try something completely original – that may or may not make it past the sales department. Or, at least, that’s the theory.”

No doubt suitably inspired, Jones’ highlights from the Polish Book Institute’s stand are featured below – designs are credited where possible. (Follow Jones on Twitter via @jamespauljones and check out his work at

Zwiedzajcie Piastowski Wroclaw by Tadeusz Cialowicz (Fundacja 102). Design: Marian Misiak. “The black lettering is printed on to an acetate which wraps itself over a colourful and bold design underneath,” says Jones
IMG_9563-blogEuropa catalogue for Maciej Baczyk’s Wroclaw exhibition (BWA Wroclaw). Design: Lukasz Paluch/AnoMalia. “Strikingly simple. The colours are what attracted me from a far,” says Jones
IMG_9559-blogFragment Balka (Print Control). Design: Powazne Studio. “I love the use of space and how the line acts as a vehicle between the broken title,” says Jones
IMG_9564-blogHard Light in the Light Heat Riso-printed publication for an exhibition of works by Agnieszka Grodzinska (Galeria Sztuki Wozownia). Design: Michal Loba. “Love how Baskerville has been used in this sketchy way and then re-photocopied to get it a textured effect,” says Jones

IMG_9558-blogBook accompanying the exhibition Estate: Sculptures from the von Rose family collection and photographs from the archive of Zofia Chometowska (Muzeum Rzezby im. Xawerego Dunikowskiego Krolikarnia). Design: Full Metal Jacket. “Black foil on black,” Jones adds. “Mmmmmmm”
IMG_9560-blogGreetings from Auschwitz photobook by Pawel Szypulski (Fundacja Sztuk Wizualnych, Edition Patrick Frey). Design: Pilar Rojo. “Lovely Matt black finish on the stock,” says Jones. “The handwritten type is a lovely contrast which is enhanced by a reflective foil which dances around in different light”
IMG_9553-blogCatalogue New Books from Poland no. 60

IMG_9610-blog IMG_9608-blog

Read more here:: The best in Polish book design at LBF 2016