By David Airey

The Process, by Judith and Richard Wilde

The Process: A New Foundation in Art and Design is a collection of 13 experimental projects designed to teach conceptual thinking and problem solving to art and design students.

“The projects, created by Judith and Richard Wilde, focus on developing formal excellence and a strong sense of aesthetics, along with the ability to generate new ideas. Each project is illustrated with multiple visual solutions, provided to inspire creativity and illustrate that there can be multiple solutions to a single problem.”

The Process, by Judith and Richard Wilde

The Process, by Judith and Richard Wilde

The Process, by Judith and Richard Wilde

The Process, by Judith and Richard Wilde

The Process, by Judith and Richard Wilde

The Process, by Judith and Richard Wilde

The Process, by Judith and Richard Wilde

The Process, by Judith and Richard Wilde

The Process, by Judith and Richard Wilde

The Process, by Judith and Richard Wilde

The Process, by Judith and Richard Wilde

The Process, by Judith and Richard Wilde

Each project is outlined with some limitations, but the results — created by the students tackling the work — show how open to interpretation every brief can be, and how the possibilities we produce for our clients are, in Steven Heller’s introductory words, “as free as air.”

Richard Wilde is founder and chair of the design department and chair of the advertising department at the School of Visual Arts (SVA) in New York. Judith Wilde is an SVA instructor, and Professor Emeritus at Kingsborough Community College, City University of New York.

It would’ve been brilliant to be one of their students.

The Process, by Judith and Richard Wilde

The Process is available from publisher Laurence King and on Amazon.com / Amazon.co.uk.

Read more here:: The Process: A New Foundation in Art and Design