The Rodina is the independent practice of Tereza and Vit Ruller. Interested in the connections between culture, aesthetic, and technology, the duo explores these subjects through a wide range of medias. Their work is often experimental and utilizes whimsical elements such as neon colors, playful textures, and even the occasional emoji. This quirky nature is especially evident in their identity for the music festival, Itch My HaHaHa. Blending colorful patterns with 3D “blobs”, they crafted animal-like characters that represent the ever-mutating creature that is pop culture. The critters roam through every piece of the campaign as their unique patterns and bright hues represent the different types of music performed at the event.
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