‘Wanda and Kabelo, aka The Sartists, dressed to the nines, topped off with Simon and Mary bespoke hats and classic eyewear, Johannesburg, 2014.’  	© Aimee Pozniak; art direction by Jana & Koos

Authors King ADZ and Wilma Stone recount how a long line of subcultural movements has taken over both the high street and high-end fashion with their latest publication This is Not Fashion: Streetwear Past, Present and Future.

Including insights into leading clothing brands such as Carhartt, Stussy and Tommy Hilfiger, the book by Thames & Hudson is filled with profiles of industry pioneers, Q&As with key figures and over 300 illustrations providing fashion enthusiasts with a definitive guide of the fastest-growing and most influential movement in contemporary clothing.

Beginning in Jersey City USA 1972, with the birth of the first-ever streetwear shop, Trash and Vaudeville, the magazine will transcend on a journey encompassing punk, Ivy League preppies, the Hip Hop kings and queens of Harlem and the skater scene of California, showing how streetwear was worn with integrity, transcending culture, race, gender and age to become a lasting global phenomenon.

This is Not Fashion: Streetwear Past, Present and Future by King Adz & Wilma Stone is published by Thames & Hudson. Priced at £24.95.

‘ADZ and Wilma’s favourite Stüssy ad of all time, photographed by David Dobson: streetwear represented by the West African Chapter of the Stüssy International Tribe’  © David Dobson/ Stüssy

‘ADZ and Wilma’s favourite Stüssy ad of all time, photographed by David Dobson: streetwear represented by the West African Chapter of the Stüssy International Tribe’ © David Dobson/ Stüssy

‘Crooks & Castles, showing some authentic attitude.’ Courtesy Crooks & Castles

‘Crooks & Castles, showing some authentic attitude.’ Courtesy Crooks & Castles

‘The Baracuta Harrington jacket, styled by Tack Studio’ Photo by Jocks & Nerds

‘The Baracuta Harrington jacket, styled by Tack Studio’ Photo by Jocks & Nerds

‘Split Knee pants from the Silver Spoon collection by òL New York, modelled by Joe James’ © Dexter Navy/ òL New York

‘Split Knee pants from the Silver Spoon collection by òL New York, modelled by Joe James’ © Dexter Navy/ òL New York

‘Peroxide hair and a custom denim jacket at the Bread & Butter Berlin trade show, 2014’ © King ADZ

‘Peroxide hair and a custom denim jacket at the Bread & Butter Berlin trade show, 2014’ © King ADZ

‘The Trash and Vaudeville clothing store at St Mark’s Place in New York’s East Village’ © Viviane Moos/Corbis

‘The Trash and Vaudeville clothing store at St Mark’s Place in New York’s East Village’ © Viviane Moos/Corbis

‘A Shoreditch punk, Redchurch Street, London, 2010’ © King ADZ

‘A Shoreditch punk, Redchurch Street, London, 2010’ © King ADZ

‘SHUT Skates ad, 2006’ Courtesy SHUT Skates

‘SHUT Skates ad, 2006’ Courtesy SHUT Skates

Credit: Courtesy of Thames & Hudson

Credit: Courtesy of Thames & Hudson

Creative Boom Go to Source
Author:

Alex Withers

Powered by WPeMatico