If, as a school kid, you didn’t try and shatter any “shatterproof” ruler that came anywhere near you, then you’re probably either horrendously dull or not to be trusted.
While that thick old plastic didn’t actually shatter, it certainly did break, rendering it both useless but also more able to fit in a normal-sized pencil case.
But enough of this nostalgia. Long gone are the days of Turkey Twizzlers, shutting the maths supply teacher in the cupboard and all that ruler nonsense. This is the 21st-century, and time to usher in The 30° Ruler, billed as “One Rule To Rule Them All”.
The team describes the ruler as “designed for designers, suitable for everyone.” It’s a laser engraved, aerospace aluminium ruler set at a practical 30° angle. Instead of tiny measurements, it uses a larger font and indications that are easier to read than usual. It is available in two lengths and carries three different measurements even including one for picas (a typographic unit of measure corresponding to approximately 1⁄6 of an inch.)
The slope of the product makes it easier to use and aims to avoid the measuring hunched position so many of us adopt when using such tools. As such, it encourages a more comfortable, healthier posture.
“The 30° Ruler puts a new spin on an old classic – a tool seen in every classroom, drafting board and design studio yet something that has been unchanged for generations,” say its creators.
Orangered Life designer Kelly Chen adds, “We realised that while we have rulers on hand all the time as designers, they really haven’t evolved or made life easier for the user. We focused on bringing a classic design up-to-date…To achieve our funding goal in less than two hours shows exactly how overdue this overhaul was and exactly how much demand it is for the ruler to rule them all.”
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