With all the signs pointing to the iPhone X not selling as well as Apple and its suppliers had hoped, many wondered whether the $999+ price tag was too high even for iPhone loyalists. One popular line of thought is that as the technology included in the flagship model will, like everything else, fall in price over time, that Apple would use the savings to give customers a slightly more palatable price this year.

But at least one bank thinks that won’t be the case, and that this year’s iPhone X equivalent will be even more expensive …


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Ben Lovejoy


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