Twitter is gearing up to launch an always-on, live-streaming video section of its apps and desktop site, which would run 24/7 and is ostensibly referred to as “Twitter TV” (via BuzzFeed News). The news comes from Twitter COO and CFO Anthony Noto, who said the 24/7 video update would be an expansion of Twitter’s current live video efforts, which in the past have covered big events like the Presidential inauguration and pre- and post-shows for the 2017 Oscars.
Live video has become such a pillar of success and growth for the social network that it’s helped Twitter gain access to advertisements in the 15-to-30 second range, for which advertisers “typically write big checks to TV networks.” A beefier lineup of live videos on an always-on network could boost Twitter’s profits even higher, although Noto noted that the launch of such a service will still take some time.
Specific type of content beyond news, sports, and entertainment reporting — like scripted shows — was not revealed, although it appears the company intends to strictly focus on current events coverage. Noto did mention that the company is “working on many, many things,” however.
“We will definitely have 24/7