Twitter launched two new digital ads with comedian Romesh Ranganathan.
The social company came out with a new video ad on Wednesday that puts a pretty hilarious spin on one of Twitter’s biggest real-world problems — its product is too hard to use, especially for new users signing up for the first time.
The ad shows a distraught user — “Kenny G” — trying to create an account, before comedian Romesh Ranganathan arrives to talk him through the process as a kind of crisis negotiator.
It’s better if you just watch it. We’ll wait.
While the ad is funny, it’s also a reminder that even more than a decade after launch, Twitter is still trying to explain what it is to people.
“I don’t know what to do,” says Kenny G in the ad. “I don’t understand this.”
You’re not alone, Kenny G.
Explaining Twitter to the masses has been a serious obstacle for the company over the last few years. As a result, its user growth has virtually stalled.
Twitter has run other ads in the past to try and explain what Twitter is or how to use it, but they’ve been more serious.
This ad, along with a second one featuring Ranganathan teaching a distraught user how to search for things on Twitter, is running online in places like Pandora and Amazon in the U.S., U.K. and Canada.
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Author: Kurt Wagner
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