Founded by Lupi Asensio and Martin Lorenz, TwoPoints.Net is a design studio known for their flexible visual identities (FVI). Rather than being static and repetitive, the studio believes that an identity system should be adaptable. This can easily be seen in their work for ADI’s Delta Awards. Using a series of icons, they created a versatile system that could be incorporated into the event’s branding, typeface, and awards.
Two Points’ appreciation for the efficiency of FVIs also fueled the studio to develop a program that helps their clients create designs on their own. While working with Tonangeber, a website for sharing playlists, Two Points created “supertool” — a program that guides DJs through the design process while maintaining the constraints of Tonangeber’s identity system.
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