What You’ll Be Creating
If you’re new to the world of logo design, one of the most important decisions for you to make is which software you should use for the job.
In this series of Quick Tips we’re looking at a couple of common design scenarios and how you can find the best-suited software program to tackle your project.
Have a logo to create? Read on to discover some of the best tools in the business…
Which Software Should I Use to Design a Logo?
Logos may look simple enough, but your creative ideas can be really let down if you don’t pick the best software for the job.
Logo designers will all have their own preferred design process. Many prefer to work from hand-drawn designs, scanning them into the computer and digitising them from there. To make a logo flexible to work with and edit—as well as easy to scale—you’re always going to have a happier client if you create a vectorized logo. These are the best software options for creating that vector design:
Option 1: Adobe Illustrator
No stranger to the Design & Illustration team here at Tuts+, Illustrator is a firm favorite with vector artists, and it also happens to be a really versatile, intuitive program for creating graphic-based logos.
A vector art and illustration program, Illustrator is perfect for creating logo designs from scratch, or you can work with scanned designs by placing them on an artboard and using the Image Trace panel.
The main advantage? Illustrator is an advanced vector program that also feels easy and intuitive to use. From creating simple one-color designs to more complex 3D-style logos, Illustrator handles both with equal ease. The program’s color management capabilities are also fantastic.
The disadvantage? Working from scanned artwork that’s been traced can lose some of the qualities of the original design. But this can result in a more polished logo design, so can be seen as an advantage as well as a disadvantage.
Option 2: CorelDRAW
A mainstream competitor to Illustrator, CorelDRAW is a great alternative. It generally feels easier to get started with, and lacks the bells and whistles that come with Illustrator CC, which makes it a solid choice for those who are new to vector or logo design.
A huge number of logo designers are still faithful to Corel, and love the ease of use and no-fuss attitude that it brings to the vector market.
The main advantage? CorelDRAW is a more budget-friendly alternative to Illustrator, and you’ll have no problems with creating most logo designs.
The disadvantage? Some Illustrator fans would argue that CorelDRAW lacks sophistication and advanced features, and you’ll find that most design and branding agencies are loyal to Adobe products.
Option 3 (The Curveball): Adobe InDesign
InDesign? For logos?
It may not be the conventional choice for designing logos, but if your logo is more type-based than graphic-based, InDesign is perfectly suited for manipulating typography at an advanced level.
Take a look at this tutorial on designing type logos to get your creative juices flowing!
There are really two parts to the logo design process.
Firstly you need to get creative and draft your logo, and this part of the process is really dependent on personal preference—do you prefer to hand-draw and then trace your logo (Illustrator‘s a great pick for this), or would you rather create your type logo from scratch and have more flexibility with typographic effects (look to InDesign to help you out here).
The final part of the process is where the software choice becomes really important. This is when you create a final version of the logo that’s in an easy-to-use format. No client wants an inflexible JPEG logo; they’re going to want to be able to edit and scale a vector version. With that in mind, you’re best turning to a vector program like Illustrator or CorelDRAW for finalising and exporting your logo.
As long as you’re able to gravitate your draft designs into a vector program, there really is no right or wrong way to design a logo! And if you’re in need of some inspiration, there’s a huge collection of logo designs on Envato Market.
We’d love to hear what you think, and to find out your personal software preferences for logo design. Are you a lover of all things Adobe, or do you prefer the ease of use of CorelDRAW? Are you an advocate of hand-drawing logos before digitising? Share your opinions in the comments below!
Read more here:: Which Software Should I Use for Logo Design?