By Simon

Even if you run your business completely online, you should make it a point to have an offline marketing plan in place. This will allow you to reach your target audience in a whole new way that doesn’t involve the digital world. And it also means that you can increase the odds that you’ll boost traffic to your website.

Not convinced you need to market your online business offline as well? Then continue reading to learn more.

Direct Mailers Are Hard to Ignore

Consider all of the businesses that you personally follow, and then think about those that mail you promotional coupons, news, and other items on a regular basis. It’s a lot harder to ignore direct mailers than it is to click ‘delete’ on an email, so even if you run an online business, it’s a good idea to gather the mailing addresses of current and potential customers and send them special deals by mail every now and then.

Print and TV Ads Garner New Attention

If you’re hoping to connect with even more people who may be interested in what your online business has to offer, definitely make it a point to purchase some advertising in print publications, as well as on TV and maybe even on the radio. This will allow you to get your message out there to a lot more people than you can reach with your current online marketing strategy, and if your ads are produced well and really speak to your target audience, it’s highly likely that they’ll end up heading online and checking out your site to learn more.

You Can Meet New People at Trade Shows and Special Events

Even if you aren’t a public speaker, you can purchase a booth at a trade show, conference, or other special event that gives you the opportunity to promote your business. Just because you’re an online business doesn’t mean you can’t network, meet fellow professionals who can help you grow your business, and meet new customers who may have never heard of you before. Check out to learn about some of the venues in your area that are hosting special business events, or to look for the perfect venue if you’re planning a special event for your business.

Cold Calls Are Still Effective

Cold calls may be annoying to some people, but there are many opportunities to connect with new customers with this simple marketing technique. After all, when you make a phone call, it’s a lot more personal than sending an email, and a call requires that the person on the other end respond to your inquiry right away, as opposed to ignoring your message. To be effective, just be certain you have great reasons for calling, and make the calls at appropriate times of the day when people are less likely to be busy.

As you can see, there are many reasons why you shouldn’t forget the importance of offline marketing as an online business owner. There are so many offline ways to reach your audience and new customers, so you definitely don’t want to miss out on those opportunities to connect with more people.

Author information

SimonSimon writes about tips, step by step guides and his experience in the field of online marketing. For more information click here.

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