By David Airey

WordCamp Asheville identity

Contributed by Shantanu Suman of Asheville-based Open Door Design Studio (ODDS).

WordCamps are locally organized volunteer-run conferences that are aimed at informing and educating people interested in WordPress. Starting in 2006 in San Francisco, the first WordCamp inspired several local communities around the world that have organized hundreds of events since then.

In July 2015, WordCamp Asheville attracted bloggers, business owners, designers, developers, and hobbyists from Western North Carolina and beyond for a weekend of learning, exploring WordPress and making connections with potential business partners. The event offered presentations and talks that were divided into four tracks — all users, business, developer, and design & front-end.

The organizing committee invited ODDS to be a part of the WordCamp Asheville branding and graphic design team alongside Corey Bullman (Bullman Design) and Jamie King (Sparking Design). Using “exploration and connection” as the core concepts, we determined the style and aesthetics that helped bring direction to the event branding.

We didn’t merely rely on the identity design to embody the theme of the event. By using dashed-line illustrations, we established a visual language that was flexible and capable of being adapted to a set of icons for all four WordCamp tracks. Serving as brand elements, the icons were further used as a graphic resource for banners, stickers, newsletters, the website and event schedule.

WordCamp Asheville identity

WordCamp Asheville identity

WordCamp Asheville identity

WordCamp Asheville identity

WordCamp Asheville identity

WordCamp Asheville identity

WordCamp Asheville identity

WordCamp Asheville identity

WordCamp Asheville identity

WordCamp Asheville identity

WordCamp Asheville identity

WordCamp Asheville identity

WordCamp Asheville identity

Typography
Brandon Grotesque

Printers
T-shirts: printed by Image 420 Screenprinting
Printing method: screen printing

Leather pint sleeves: Oowee products
Production method: hand stitched leather sleeves with graphic burned on both sides of the sleeve

Banners: printed by www.uprinting.com
Size: 2.5 ft (w) x 8 ft (h) for each track
Total Size: 10 ft (w) x 8 ft (h)

Timeline
Branding/design and printing phase of WordCamp Asheville completed in 5-6 weeks

WordCamp Asheville identity

View more identity work on the Open Door Design Studio website.

Read more here:: WordCamp Asheville 2015